Promote yourself as a speaker, expert, or authority to publicize your book, company, organization, products, or services, and get work as a consultant, panelist, or workshop/seminar leader.

Besides promoting your knowledge about a subject, highlight interesting personal stories.


Ideally, tie what you are doing to something in the news. An objective of your campaign might be:

complete guide to doing your own PR

  • an interview with you
  •  a publication of an article or column by you

Ideally, create a 1-3 minute video about yourself which you can put on your website or YouTube, and include a link in your query or press release.

You can send out query letter or press release to thousands of media contacts yourself or work with a publicist for a more personal targeted campaign to selected media.

For more details, see the books: The Complete Guide to Doing Your Own PR or The Complete Guide to Using LinkedIn to Promote Your Business or Yourself. Or set up a consultation on creating a campaign for yourself.

To send your query letter to thousands of media contacts, use one of our affiliate companUsing LinkedIn to promote your business or yourselfies, Publishers, Agents, and Films ( or the PR and Networking Connection (

If you want a PR person to make the initial contact or follow-up for you, we work with a few PR pros in L.A. and can refer you.