Promote yourself as a speaker, expert, or authority to publicize your book, company, organization, products, or services, and get work as a consultant, panelist, or workshop/seminar leader.
Besides promoting your knowledge about a subject, highlight interesting personal stories.
Ideally, tie what you are doing to something in the news. An objective of your campaign might be:
- an interview with you
- a publication of an article or column by you
Ideally, create a 1-3 minute video about yourself which you can put on your website or YouTube, and include a link in your query or press release.
You can send out query letter or press release to thousands of media contacts yourself or work with a publicist for a more personal targeted campaign to selected media.
For more details, see the books: The Complete Guide to Doing Your Own PR or The Complete Guide to Using LinkedIn to Promote Your Business or Yourself. Or set up a consultation on creating a campaign for yourself.
To send your query letter to thousands of media contacts, use one of our affiliate companies, Publishers, Agents, and Films (www.publishersagentsandfilms.com) or the PR and Networking Connection (www.prandnetworkingconnection.com).
If you want a PR person to make the initial contact or follow-up for you, we work with a few PR pros in L.A. and can refer you.