Now, after about a year, I’m starting this blog again.  Primarily, I’ll be focusing on writing, publishing, indie filmmaking, and the film industry, as well as anything else that I happen to find interesting.

First, I’ll start with something of a diary to bring everyone up-to-date.  The last year has been filled with uncertainty because of all the transitions in the publishing industry.  Like many other business professionals and freelancers, I’ve been searching around for new directions with the collapse of the economy and transition in the publishing industry to high-profile celebrity authors.

Meanwhile, things have gotten worse and worse for most writers.  With the growth of e-books and reduced sales of books generally, royalties and advances from traditional publishers have gone down.  At the same time, there has been an explosion of self-published books, which has created a tremendous clutter in the market place, and increased difficulty for writers in promoting their own books.  Plus most recently, I’ve read about new rental programs, so instead of buying a book, readers can now rent a download of it from a library or online rental service.  So that means even less sales for writers, unless some formula can be found to pay writers each time a book is rented or downloaded — perhaps like the music industry has done in the face of massive piracy.

Another problem for writers is that somehow you need to get that news story or something to attract public attention for people to buy your book.  Using the social media can help, if you can get information about your book in a news feed or in a group interested in your topic.  However, I have found this process takes a tremendous amount of time, and just posting announcements often doesn’t work, in contrast to sending a press release to the traditional media which blasts it out if your release is of interest — and sometimes a reporter or TV or radio producer may call to invite you to be a guest.

By contrast, with the social media, your news announcements can quickly disappear in news feeds or in wall postings, as others add their own announcements.  Also, if you post in a group, such as LinkedIn, you get the best reception if you build up a relationship with the other group members by repeated postings and commenting on other posts.  If you just make an announcement, it can often be ignored, or sometimes one of the long-time denizens of the group may blast you as an intruder, and then others in the group may join in the chorus putting down whatever you are trying to promote.  So, while the social media can be very important, it can backfire as well as being time consuming.  But even so, like climbing a mountain, it can be worth doing, and eventually, you may figure out how to climb more quickly and get to the top, which I’m still doing.  In fact, after updating my websites on publishing and promotion, I’m planning my next blast.

More tomorrow — and if you want more information on how I can help you write, publish and promote your books through both the traditional and social media, my Website is www.changemakerspublishingandwriting.com.  See you on the top!

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Gini Graham Scott, PhD, is the author of over 50 books and a speaker/seminar leader, specializing in social trends, work relationships, professional development, and writing and publishing books. Her latest books include THE TRUTH ABOUT LYING; WANT IT, SEE IT, GET IT!; and USING LINKEDIN TO PROMOTE YOUR BUSINESS OR YOURSELF. She also helps clients write, publish, and promote their own books and find publishers and agents through Changemakers Publishing and Writing. She has a publishing company Changemakers Publishing and writes screenplays, both her own and for clients.  Her Websites are athttp://www.changemakerspublishingandwriting.com  andhttp://www.ginigrahamscott.com.